The Clear-Eyed Buyer

A guide to ethical procurement and bias-conscious decision-making.

Procurement decisions shape not only what we buy, but how fairly, transparently, and intelligently we operate as organisations. The Clear-Eyed Buyer explores how unconscious bias, structural defaults, and legacy thinking often distort procurement processes, then offers strategies to see more clearly and act more justly.

Grounded in behavioural insights, systems thinking, and ethical leadership, this book provides tools and reflective questions for those writing specifications, evaluating bids, or stewarding public and organisational funds.

It is not just a manual, it’s a call to rethink what it means to procure with integrity, clarity, and care.